Brand: It's only a game!

I purchased yet another board game to add to my collection last year. My family’s annual Boxing Day Bonanza was just around the corner, and I knew this board game would add that much-needed edge. Because, you see, it’s not just any board game. No – it’s a board game about brands – an enthusiastic marketer’s dream!

The Logo Board Game (available in lots of lovely shops, including Amazon) is brilliant. Ok, well, the actual ‘board’ part of it is a tad ropey, but the questions are gold dust!

• What does HMV stand for?
• Which soft drink gave you the ‘totally tropical taste’?
• What is the colour of the letter ‘b’ on the ebay logo?

What better way to measure your brand and product recognition than through a board game? It makes me wonder if it has been created by a market research company! And then it makes me ponder – do we want customers to keep this level of detail about our products and brand in their heads, or is it OK if they just have a vague feeling or memory? Is there a ‘right’ answer to this?
Whichever way you look at it, the goal of every B2C organisation should be to make it into the next iteration of this game – and for people to confidently shout out the correct answer.


Answers: His Master’s Voice; Lilt; Blue