50 signs you're an adult

I saw a great piece of PR-able content from an unlikely source today – Skipton Building Society. They asked 2000 people to rank the things that ‘make you a grown up’. As anyone who knows me will know – I am obsessed with this. What is a ‘grown up’ and how do you know that you are one? Skipton will tell me!

Listing 50 things (I tick 24 of the boxes…what does that mean?!) that make you a fully-fledged adult is a very fun piece of content, with a great sales message for Skipton – having a mortgage, pension, insurance and a savings account all ranked highly.

I stumbled across this when browsing my guilty pleasure news website (here) but also found it on The Telegraph’s website. Having a quick search on Twitter, I caught a few tweets (mainly retweeting The Telegraph) but was disappointed to see that Skipton’s own twitter account hadn’t mentioned it (or been used for 7 days…) I know my friends would have loved this – establishing a hashtag and pushing this content via social media would have generated far more interactions, far more interest and (ultimately) far more sales! I was also confused that the Daily Mail had an infographic for the research (MASSIVE fan of infographics!) but I couldn’t find it anywhere else? Again, had Skipton fully utilised this great infographic, using some engaging and exciting tweets (How ‘adult’ are you? What makes a grown-up?) I’m sure this could have spread wider.

And sending out a press release on a Friday?! Big mistake in my book.

PS – surprised to see that the signs I harp on about – owning a pet and having National Trust membership – seem to be missing!