In the UK, 93% of consumers use their mobile devises to access the web on a daily basis, whether for searching, shopping, engaging across social media platforms, accessing content or playing games.
Already, 22% of UK smartphone owners admit that they intentionally have their mobile with them to compare prices and to get product information, and 16% claim they have changed their mind about purchasing something in-store as a result of information they gathered on their smartphone.
Phew! Hard stats are great, aren’t they? Although I’m surprised at the 16% - I would have thought it would have been more? I guess it will only increase as more and more organisations create mobile friendly sites.
I have to admit I’m one of the 7% who don’t access mobile internet daily – but only because my old phone never has enough battery to let me! Looking forward to my upgrade in the near future!
But it’s information like this that excites me about working in marketing – the future, and possibilities, of mobile marketing are immense. Gamification really interests me, as does augmented reality. I went to a CIM Social Media Bootcamp last year that really opened my eyes to it, showing us the video of iButterflies - it literally blew my mind! It makes me wonder how much of the marketing we're doing today (including direct marketing via the UK postal system!!) we'll be doing in 5-10 years? Will all future enthusiastic marketers need to be techy experts, creating HTML code and mobile aps on a daily basis? Exciting times are ahead...
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